Experience

•Led B2C marketing across multiple store locations on Instagram & Facebook, driving community engagement and brand growth.

• Built impactful collaborations with well-known influencers @coloradogal, @coloradofoodie, @southpearlst

• Created and edited high-quality content that resonated with our audience

• Achieved 250,453 organic views in 12 months with a $0 marketing budget via Instagram:

- Drove over 15,109 Instagram engagements and reached 181,098 users

- Increased Instagram followers by 900+ through strategic content and engagement

• Independently conducted in-depth research on competing supply chain master’s programs, analyzing pricing, completion time, and academic support

• Provided recommendations to optimize social media strategy, driving awareness and program inquiries to their desired target market.

• Identified the need for stronger alumni and student testimonials to improve credibility and engagement

• Collaborated with the university’s marketing team to refine messaging and ensure prospective students understood the program’s unique value

PLNT Burger

• Developed and executed innovative marketing activations, driving a 16% sales increase for PLNT Burger targeted markets

• Engaged 100+ customers daily, driving trials and purchases, and ranked as a top sales rep

• Led community outreach and played a key role in the successful re-launch of the Georgetown pop-up

• Manage a comprehensive competitive analysis of cloud-based software companies, identifying key opportunities for product differentiation

• Created product example videos for use in marketing and sales efforts using Premiere Pro software

• Worked with the COO to develop new pricing and marketing strategies based on key customer-relevant criteria

• Talked with customers and team members to learn what matters most to them and used that info to help shape how we talk about the product

• Conducted extensive research on potential food partnerships with complementary organic brands, and identified 5 high-potential partnerships

• Worked with the new product development team to research and identify upcoming flavor trends